Interview with Chris Fierro – Richland Rum Brand Ambassador

Chris Fierro 

Richland Rum Brand Ambassador

1) Bucket List items for this year.

  1. Visit as many distilleries as possible
  2. Expand my rum collection with unique rums from around the world
  3. Motivate people to use and enjoy rum
  4. Hike the Andes mountains of Peru with my kids
  5. Own a bar one day

2) Biggest achievement you personally feel you have accomplished for the rum industry. 

Shifting careers from accounting to a brand ambassador role was not an easy decision.  Getting a second opportunity with another rum brand is very exciting and challenging.  To have Erik Vonk believe in me and trust me with Richland Rum in the Florida market is a big accomplishment so far.  I wait for the day when Richland Rum becomes a well known rum brand in Florida.  That I feel will be my biggest accomplishment.  All great things come in due time.

3) Favorite Drink + Recipe

Cocktail: Richland Old Fashioned

  •      2oz Richland Rum
  •      ½ oz club soda
  •      1 brown sugar cube
  •      2 dashes of bitters
  •      1 orange wheel
  •      1 maraschino cherry

In a shaker, muddle the orange wheel, sugar cube and bitter with club soda.  Strain and pour in an old fashioned glass with large ice cube.  Garnish with new orange wheel and maraschino cherry.

4) Where do you see the rum industry today and in the future?

I see the rum industry evolving and continuing to grow.   Every year I see new brands in the market.

5) Where do you see the rum industry in 5 years 

I’m hopeful to see more premium rum brands from around the world available on the liquor store shelves.  There will be smaller distilleries making a change in the rum market.

6) Share some (2-3) of your mentors and how they have help you. 

  1. My mom for keeping the family together and always being a great support.
  2. Robert Kordell – my manager who helped me grow in my accounting profession.
  3. Robert Burr & Forrest Cokely – for helping me when I needed guidance.

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Author: Fede

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